India Coronavirus Dispatch: E-commerce triumphs despite the pandemic

Indian e-commerce industry triumphs against the odds in a pandemic

The Indian e-commerce industry had certain defining moments this year, especially with the advent of the Covid-19 pandemic that disrupted its entire operations. The initial period of confusion gave way to the sector bouncing back to meet the demands of a new normal. A big litmus test for the industry was the festive season. This period gave a sense of how companies geared up for changing consumer behaviour, and transformed according to the demand. Read more here