Flipkart acquires augmented reality firm Scapic to enhance user experience

Walmart-owned Flipkart on Tuesday said it has acquired Bengaluru-based augmented reality company, Scapic, a move that will help the e-commerce major enhance its immersive shopping experience capabilities.

“Through the acquisition of Scapic, the Flipkart Group will acquire a 100 per cent stake in the company and welcomes onboard a talented team of experienced developers and designers,” a statement said.

This team will work towards accelerating the company’s efforts to provide deeper camera experiences, virtual storefronts and new opportunities for brand advertising on its platform, it added.