Wearables, hearables and smart devices: The holy trinity for the connected consumer

The last decade has been a whirlwind of technological breakthroughs. From endless content streaming at our fingertips, transient social media shares, self-driving cars, true wireless audios to 5G networks, it has been a thrilling ride. And if you look at the microcosm of the innovations that have now become commonplace in our lives, one will observe that the key bedrock around which most of this progress has revolved is the ‘connected consumer’.

We are living in an age of ubiquitous connectivity. And most business models, disruptions, and tech advancements have been spurred by the rise of the connected consumer. They don’t just include the upwardly mobile millennials, but also a large cross-section of demographics between the 30s to the 60s.