BharatPe introduces digital gold product on its platform for merchants

Merchant payment platform BharatPe on Tuesday said it has introduced digital gold product on its platform for merchants in association with Safegold.

Safegold is a digital platform that allows customers to buy, sell and take delivery of 24k physical gold, at low ticket sizes, around the clock.

Merchants will get an entire gamut of financial products with the launch of digital gold on BharatPe, a company statement said.

“We had received a number of requests from merchants to launch gold on our platform. We are already seeing great response and have sold 200 grams of gold on the day of the launch,” Suhail Sameer, Group President, BharatPe, said.