Zee Group in restructuring mode; Rahul Johri to head content, revenue

Private broadcaster Zee Entertainment Enterprises Ltd (ZEEL), which has been facing cash flow issues for over a year, on Wednesday unveiled a major strategic restructuring involving its key talent and integrated various business and content verticals with a focus on revenue maximisation and entering newer territories.

Major part of restructuring is realigning top management, under which it has roped in Rahul Johri as president for South Asia business who will be responsible for leading the integrated revenue and content monetisation team.

Johri was the first CEO of cricket body BCCI for over four years, wherein he was one of the key persons credited for powering the monetisation process of the IPL and BCCI’s media rights. Prior to the BCCI, he was with Discovery Networks Asia Pacific for 15 years where he successfully turned around it.