Telcos stop issuing delivery reports on bulk SMSes, companies fret

New Delhi: Telecom operators have stopped issuing SMS delivery reports to telemarketers, saying it is in line with the regulator’s mandate of protecting consumer information, a move which will hurt enterprises who send promotional text messages.

But companies who send bulk SMS with numeric headers are complaining that not revealing which SMS was actually delivered to the end user means they won’t be able to ascertain if their SMS reached its target audience. Also, they will now need to pay for all the messages, irrespective of whether they were delivered or not.