At Rs 3,999, the Noise ColorFit NAV fitness tracking smartwatch is a catch

We’ve all heard the saying ‘When the going gets tough, the tough get going’. Well, some people need a bit of a nudge to get going. And that’s what a fitness tracking smartwatch does in these lockdown times when the natural tendency is to be sedentary. It shakes you up a bit by showing you how few steps you have walked, how little you’ve been active, and pushes you to get moving – without being pushy and off-putting.

But not everyone can afford those A-list smartwatches of Apple, Samsung and Huawei or even Oppo that cost as much as a mid-range to higher range smartphone itself. That’s where the ColorFit NAV, produced by Indian wearables maker Noise, is a catch. It costs just Rs 3,999 and will be available on Amazon the day the Amazon Prime Day sale starts on August 6.