ShareChat bets big on vernacular audiences with micro-influencers

Twitter-backed regional social media platform ShareChat is betting big on its reach among vernacular audiences to drive targeted campaigns by large advertisers in local languages.

Executed by micro-influencers and user-generated content on its platform, the company has already carried campaigns by multinationals such as Facebook, Coca Cola, Pepsi along with homegrown giants like Oyo, MTR, Bharti Airtel, Future Group and Snapdeal so far.