Firework, Lightstream in pact for branded content

Firework, a Silicon Valley-based video network app for iOS and Android devices, has entered into a strategic partnership with Lightstream, a branded content studio owned by Rainshine Entertainment.

A press statement from the company said Lightstream will build branded content and provide brands the opportunity to experience the Firework platform. This collaboration is in line with Firework’s overall strategy to create a profitable, curated content platform to meaningfully connect brands, creators and engaged audiences.

With Lightstream, Firework will offer customised solutions to brands with the art of storytelling at its core. Lightstream will also leverage Firework’s intelligence across platforms and its network of creators to provide opportunities for brands to optimize reach through innovation, and experience the power of short-video format.