Apple faces uphill battle to enter Indian living rooms

NEW DELHI: The announcement of a cheaper Apple TV+ subscription – Rs 99 per month in India – has left rival over-the-top (OTT) players a bit concerned, but unless Apple strengthens its device ecosystem in the country, the real threat to players like Netflix, Amazon Prime or even the domestic players is still not there.

The original content streaming from Apple TV+ currently offers nine originals from the world’s most celebrated creative artists that will debut on the Apple TV app on November 1.

Apart from its own devices like iPhones, iPads and Macs, Apple will make the TV+ streaming available (via Apple TV app) on select Samsung smart TVs and Amazon Fire TV, LG and Sony platforms soon.