The new iPhone is cheaper. Should you EMI it?

The new iPhone is here. It is minus the hype, long lines and the high price usually associated with the aspirational brand gadgets. The price cut garnered a lot of attention, especially from Apple loyalists from across the world.

One such loyalist is Mumbai-based Aniket Sapre who’s been using Apple products since 2011 and is planning to buy the iPhone 11 in November. “I’ll finance the phone through an EMI because I am a loyal customer of a lending company; so I’ll opt for their no-cost EMI option,” said Sapre, 38, who is a product head with a private bank. Sapre said he avoided buying the phones the company launched last year but is unable to curb the temptation this time around.