67% of consumers experienced subscription trap: LocalCircles survey

About 67 per cent of consumers surveyed who bought a product or a service via an app or software-as-a-service platforms said that it often turned out to be a subscription trap, according to a report by community platform LocalCircles. Around 71 per cent of consumers surveyed experienced hidden charges associated with purchases, which were not presented upfront but only later when they were making the payment.

The survey received over 44,000 responses from users of app or software subscription services located in 331 districts of India.