Zuckerberg latest ‘Hobbi’: Facebook eyes Pinterest’s 250 million monthly users

It’s been six days since the rather subdued launch of Hobbi, a Pinterest-like app by Facebook. With the launch, Facebook has embarked on an uphill task to defeat Pinterest that has more than 250 million monthly users, just behind Twitter. Facebook has marketed the app as a one-stop app for all personal projects. Just like Pinterest, the Hobbi app allows its users to capture and organize their creative process. The release by the Mark Zuckerberg-owned Facebook is in line with the experimental projects being carried out by its New Product Experimentation (NPE) team.

The NPE team was set up last year to expedite the company’s plans in the field of engagement with real-time social media users. The new app which looks similar to the Pinterest app lets users share and save their personal projects and hobbies