Xiaomi among 5 brands that will change face of technology: Manu Jain

New Delhi: Xiaomi Corp., the largest smartphone seller in India, is trying to transform itself into the country’s “coolest tech brand” and eventually becoming a household name across technology segments. “I really hope we morph into something bigger than a smartphone company,” Manu Jain, vice-president at Xiaomi Corp. and managing director of Xiaomi India, said in an interview.

“We don’t want to be a smartphone brand or a consumer durable brand. We want to be the coolest technology brand in India…it could be in any space. We want to build a brand that becomes a household name whenever you think of technology. It’s not an easy journey. And it will not happen in the next two years. It will probably take five years, 10 years for us to achieve that. And we are here for the next 100 years,” he said.