Vodafone has tied up with Discovery Communications as part of which it has added 12 HD and SD Discovery channels on its platform Vodafone Play which allows users to stream content.
The Discovery channels that the users will be able to stream include Discovery Channel, TLC, Animal Planet, Discovery HD World, Discovery Science, Discovery Turbo, Discovery Kids, Investigation Discovery (ID), Animal Planet HD World, TLC HD World, Discovery Tamil and a sports channel DSPORT.
“Vodafone Play is a single window offering content across genres and languages and this association with Discovery strengthens our infotainment category. All consumers, including the Velvet Rope Generation, can now watch what they want, when they want and how they want,” said Dipankar Ghoshal, National Head – VAS, and Content, Vodafone India.
“We are happy that Vodafone Play subscribers will now have access to Discovery’s rich storytelling at their fingertips,” said Vijay Rajput, Sr. Vice President, Affiliate Sales and Product Distribution, Discovery Communications India.
According to industry experts, India’s top telcos would need to aggressively beef up their content strategies to counter Reliance Jio Infocomm which is using its digital media offerings to differentiate its services.
Currently, Bharti Airtel has partnerships with content players like Ditto TV, ErosNow, Sony LIV and Hooq for live TV and video on demand services.