Trai directs BARC India to publish rating, TV viewership data for past weeks immediately

New Delhi, Feb 24 () Broadcasting regulator Trai has taken a strong view of the Broadcast Audience Research Council (BARC) not publishing rating and viewership data during the sector’s migration to the new tariff regime, and directed it to immediately release viewership data for the past weeks on its website, warning of “appropriate action” for non-compliance, a source said.
According to the source privy to the development, the Telecom Regulatory Authority of India (Trai) has shot off a fresh salvo at BARC, and in a strongly worded directive has asked it to furnish compliance by February 25, 2019, “failing which, appropriate action would be initiated” under various sections of the Trai Act.