Spotify India races to 1 million users, but can it beat JioSaavn and others?

The music streaming market in India is thriving. After clocking one million users in India within a week of its launch, Swedish music streaming giant Spotify is giving tough competition to rivals like Apple Music, Gaana, JioSaavn and Amazon Music.

The question is: Does it have the potential to become a favourite of over 400 million smartphone users in the country?

According to a report by Deloitte and Indian music-industry body IMI that came out last month, the audio and video OTT market in India is valued at around $280 million. The evolving audio OTT market provides nearly 150 million monthly active users access to millions of soundtracks across platforms.

Read more

You may also like

More in Broadcasting

Comments are closed.