Reliance Jio serves another ace: Mukesh Ambani-owned telco sells close to 50 million 4G feature phones
Reliance Jio, which has been the fastest in utilising the opportunity of bringing 2G feature phone users to its 4G network with the 4G feature phone, has acquired around 50 million Jio Phone users since late 2017.
Counterpoint Research, in its latest report, said that Jio has been the fastest to see the opportunity and adopt the platform to acquire tens of millions of 2G feature phone users to its 4G network with its KaiOS-powered 4G smart feature phone.
“The company’s Jio Phone, is the world’s leading VoLTE-supported KaiOS-based smart feature phone. It was launched at a price of $20 and is the current exemplar of a smart feature phone value proposition and execution globally. Out of more than 100 million subscribers that Reliance Jio added since the Jio Phone launch in late 2017, the KaiOS powered 4G smart feature phone contributes close to half of those net additions,” Counterpoint said.