Political ad spend on Facebook crosses Rs 10 cr; BJP supporters continue to lead

With elections drawing closer, campaigning on social media platform Facebook is also picking up pace with political parties and their supporters spending well over Rs 10 crore on advertisements in February-March this year.

According to Facebook’s Ad Library Report, there were 51,810 political ads with a total spending of more than Rs 10.32 crore between February and March 30 this year, with a major chunk coming in from BJP and its supporters.

Till the previous week (ending March 23), the number of such ads was 41,974, while the total spending was Rs 8.58 crore.

Facebook said these ads were related to politics and issues of national importance.