PCI cautions media over ‘paid news’

The Press Council of India Tuesday asked the media to give objective reports about the election and cautioned it against the phenomenon of paid news.

Issuing guidelines for the media, the PCI said newspapers are not expected to indulge in unhealthy election campaigns, exaggerated reports about any candidate or party during the elections.

“It will be the duty of the press to give objective reports about the election and the candidates,” the PCI said in a statement.

While reporting on the actual campaign, a newspaper may not leave out any important point raised by a candidate and make an attack on his or her opponent, it said.

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