Now, buy your favourite dress directly on Instagram

Instagram is addictive and its parent, Facebook, is looking at ways to ensure you stay hooked for even longer. The photo and video sharing service is exploring a new tool that will allow you to shop products you drool over while scrolling.

The tool, called Checkout, is currently available in the US. If you find a product that you like, you can buy it without leaving the app, Instagram explained through its official blog.