Netflix to use cheaper mobile-only plans to grow audience in India

Netflix on Tuesday said its mobile-only cheaper subscription plans for India will help it widen the user base in the country. Netflix has about a million subscribers here, even as it boasts of nearly 150 million subscribers globally, according to research firm Media Partners Asia. About a year back, in February 2018, CEO Reed Hastings had said India could deliver the company’s next 100 million subscribers.

Greg Peters, chief product officer at Netflix, said at the Q12019 earnings call, “…We’re quite certain that we should do something to find a price tier that is lower than the existing lowest price tier to broaden that accessibility. We think that they’ll (mobile-only offering at a lower price point) be important in adding members in India.” Netflix is testing mobile-only plans starting at `65 per week and `250 per month for select mobile users in India.