Netflix Inc. Chief Executive Officer Reed Hastings confirmed that his company won’t be participating in Apple Inc.’s new streaming platform, reflecting new competition between the Silicon Valley giants.
“We want to have people watch our content on our service,” he said at a press conference on Monday. “We’ve chosen not to integrate into their service.”
Apple plans to introduce the video-streaming service on March 25, opening up a new battlefront for the tech industry and Hollywood. The idea is to combine original content with programming from partners, including HBO and Starz.