Myntra opens fashion store with self-checkout

This fashion lifestyle RFID-enabled store allows shoppers to pick up apparel and accessories without any assistance from sales staff, discover real-time online prices and do a self-checkout in 30 seconds, eliminating the need to scan individual products or remove security tags from each garment.

Three months after shutting down its 4,000 sq ft flagship highstreet Roadster store in Bengaluru, fashion-lifestyle retailer Myntra has opened second ‘Roadster Go’ offline store in a mall.

Tech innovations

The first ‘Roadster Go’ store spanning 1,900 sq ft, which was opened in another shopping centre here last June, was Myntra’s attempt to introduce shoppers to a Retail 2.0 experience.