Lok Sabha polls: Over 30,000 political ads on Facebook since February

A total of 30,457 advertisements related to politics or issues of national importance have hit the world’s largest social media network ahead of the general election. The expenditure on these advertisements was Rs 6.54 crore, shows the data from Facebook’s Ad Library Report.

“This report is a weekly summary of the library and includes data for ads that have been viewed by people in India. Making this report available to the public is part of Facebook’s efforts to increase transparency in advertising,” according to a note on the social media giant’s website.

The ruling Bharatiya Janata Party (BJP) seems to dominate the space. A page called ‘My First Vote For Modi’ accounts for the largest number of ads by number (2,765). Another one called ‘Bharat Ke Mann Ki Baat’ was second (2,429). ‘Namo Supporters’ was third with 2153 ads.