Home bred mobile phone maker Karbonn has vernacularised its smartphone experience by launching the K9 Smart which allows users to access the smartphone in his own local language, a move aimed at boosting mass adoption levels.
Priced at Rs 3,990, Karbonn’s K9 Smart is an extension of the K9 mobile phone series. K9 Smart users, typically, have the option to navigate the device in upto 12 Indian languages, giving non-English speakers the comfort of accessing the device in their first language, thereby lowering adoption barriers.
The smartphone also allows users the freedom to express themselves to their loved ones in their native language by giving users the flexibility to choose from 21 Indian languages for typing input.
Shashin Devsare, Executive Director, Karbonn Mobiles said with the launch of the K9 Smart, the company aims to dissolve language barriers, which are a major impediment inhibiting smartphone adoption among the non English speaking population.
“As per IAMAI data, the local language user base has grown 47% and touched 127 million in June. The growing consumption of local language content on mobile phones is a clear indicator of the need for vernacularising the smartphone ecosystem for bridging the gaping digital divide,” he said in a media statement Thursday.
K9 Smart users can, typically, search and add contacts in upto 11 Indian languages.
With smartphones becoming an important source of news and information, the K9 Smart gives users the option to access news and magazines on Newshunt and enjoy cricket commentary, score and live updates on CricBuzz in six languages of their choice dissolving language barriers to information access.
Users can also access various utility and social apps like Google Maps, YouTube, Facebook and Whatsapp in various Indian languages for Indian users.
The smartphone is packed with an internal memory of 8GB which is expandable to 32 GB. It offers a 3.2 MP rear camera with flash and a 1.3MP front camera. The device has dual SIM support with faster 3G connectivity with bundling offers from leading network operators in the offing.