IPL hits new high on Star India’s Hotstar with record 267 million viewers

Star India’s video streaming platform Hotstar, which has also been home to the Vivo Indian Premier League (IPL) on digital since 2015, registered a viewership of 267 million viewers in the first three weeks of this year’s IPL.

As a result, the platform has already surpassed digital viewership of 202 million viewers (for the entire season). The 12th edition of the IPL started on March 23 and concludes on May 12. The tournament is being telecast on multiple channels on the Star India TV network across eight languages, in addition to live streaming on Hotstar.

In the three weeks since the 2019 edition of the IPL launched, Hotstar also set a global live streaming record with a concurrency of 12.7 million viewers during the Royal Challengers Bangalore v/s Mumbai Indians match on March 28. With this, the platform broke its own previous record of 11.2 million concurrent viewers who watched an India v/s New Zealand T20 match.