iPhone users, here’s what Xiaomi wants you do with your old iPhones

NEW DELHI: It is said that some people are born cool. Take the case of Hollywood actor Samuel L Jackson – who is now in his early 70s – but still remains ubér cool. In fact, Samuel Jackson can’t be anything but cool. Brands too are like people in that sense and some of them are just coolness personified. Like Bose or even Apple – love them or hate them but one can’t deny that there is something really cool about them. While there are other brands – who might be quite popular – but can’t up their cool quotient. Case in point: Xiaomi. The brand has had a fabulous run in the Indian smartphone market and with great strategy has become the numero uno. Yet, there is a lingering doubt about whether is Xiaomi perceived as a ‘cool’ brand? It’s all about perceptions and subjectivity and for some it might be but for a few others it will not be.

Read more

You may also like

More in Newspapers

Comments are closed.