Indian consumers see security as important element of their online experience

Experian, one of the leading data analytics and decisioning companies, today released the 2019 Experian Identity and Fraud Report: Asia-Pacific Edition. The report highlights that trusted online relationships are based on businesses providing both a secure environment and seamless consumer experiences. With insights from almost 6,000 APAC consumers including India, the report found that majority (71%) value ‘security’ as the most important element of online experience, followed by ‘convenience’ (15%) and ‘personalisation’ (14%).

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