Hotstar rolls out another exciting TVC

Bringing viewers closer to the action, Hotstar has added another exciting story to the VIVO IPL 2019 campaign, #KoiYaarNahiFar. Conceptualised and created by the DDB Mudra Group, the new TVC features a small-town Indian superhero, played by actor Shashank Arora, inviting his other superhero friends to watch the game with him. Unfortunately, his friends are stuck using their powers for some underwhelming, household work, making it difficult even for the ostensibly powerful local superhero group to come together. Finally, Hotstar connects the superheroes through its first-ever social cricket-watching experience, ensuring that they don’t miss out on the unmatched joy of watching the game with each other.