Gamification is defined as the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals. Though the concept is relatively new in India and very few players are into it but globally, it is growing rapidly and the overall gamification market is sizable.

As per TechNavio’s analysts forecast, the global gamification market is likely to grow at a CAGR of 68.4 pc over the period 2013-2018. Since 2010, over 350 companies have launched major gamification projects. These include consumer brands like MLB, Adobe, NBC, Walgreens, Ford, Southwest, eBay, Panera, and many more. Forecasts from research firm Markets and Markets estimate the gamification market to be worth $5.5 bn by 2018.