Galaxy A series set for big overhaul as Samsung aims at building $4 billion brand in India

Samsung is changing tack for its Galaxy A series smartphones which are usually aimed at the lower tier of premium smartphone space. The Galaxy A series is set to undergo an overhaul with new “innovative” features as the company aims to build $4 billion brand out of it, just in India, by the end of this year.

In an interview with Hindustan Times, Samsung India’s Sr VP Mobile Marketing Ranjiv Singh said that the company is planning to launch as many as four new Galaxy A phones. Samsung will launch one new Galaxy A smartphone every month starting March.

The new smartphones will be available in India at a starting price of Rs 10,000 and go up to Rs 50,000. New Galaxy A phones will be available both online and offline, he added.

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