Facebook eyeing investments in content startups in India

Bengaluru: After tapping into online payments through WhatsApp and e-commerce through its marketplace, Facebook is now eyeing the regional content space in India. The social media giant is in early-stage talks with several content startups, including PopXo, a digital community for women, for potential investments, said two people familiar with the matter.

“Over the last one month, Facebook has started meeting content startups—vertical content and news,” said the first person cited above. “This is the first time Facebook is meeting content startups for investments. They met a few earlier in the month and some more later this month.”

Facebook is also trying to figure out on how to structure investments in India, said the second person cited above.