Disney to foray into on-demand video with regional focus; US launch in Nov

The $130-billion Walt Disney Co, said it will launch a direct-to-consumer video service Disney+ later this year, sending ripples down the online content market around the world.

Raising curtains on the widely anticipated move, Disney said the service will launch in the US on November 12, followed by systematic launches in markets around the world. It will be priced at $6.99 a month and $69.99 for a yearly subscription in the US. Subscription plans and timeline of launch in other geographies were not revealed.

“Disney+ marks a bold step forward in an exciting new era for our company – one in which consumers will have a direct connection to the incredible array of creative content that is The Walt Disney Company’s hallmark.

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