Leading direct-to-home (DTH) player Dish TV has adopted the new tariff order of the Telecom Regulatory Authority of India (TRAI) partly, in order to offer its subscribers a greater choice in selecting the channels they want to watch.
The DTH company has launched ‘Mera Apna Pack’, wherein subscribers can curate their choice of channels.
It provides subscribers the flexibility of channel selection to curate the best suitable pack. Customers can opt for popular channels by just paying Rs 8.5 per channel over and above the basic service pack for standard definition (SD) channels and Rs 17 per high definition (HD) channel.
“While ‘Freedom of Choice’ has been claimed for many decades, this initiative will truly empower consumers to choose from amongst the bouquet of channels and pay for only those channels that they would like to watch. This will also be in tune with TRAI’s new tariff regulations, an attempt to make channel pricing flexible yet affordable,” said Anil Dua, group CEO, Dish TV.