Cloud services firm Freshworks sets up hub in Singapore to tap Asean market

Tiger Global-backed Freshworks, a leading provider of cloud-based business software, has announced its expansion plans in the Asean market with support from the Singapore Economic Development Board (EDB). The company has also set up its regional hub in Singapore for the purpose.

By opening its first regional hub for the Asean market, Software-as-a-Service (SaaS) firm Freshworks aims to increase customer engagement and consolidate its network of partner resources to meet growing customer demand in the region.

Ranked second by the World Bank among global economies in the ease of doing business, Singapore’s rapid urbanisation and digitisation are driving demand for customer engagement solutions across sectors.