Broadcasting articles

Television viewership and ownership of TV sets on the rise, rural India dominates growth

Television ownership and TV viewership have both grown significantly in the last two years, as per Broadcast India, a survey by Broadcast Audience Research Council (BARC) India. The report finds that total TV households grew by 7.5%, rising from 183 million households in 2016 to 197 million households in 2018 till date. “My sense is,

Our scale of content creation is different from other video OTT players, says entertainment head of YouTube India

Despite a bunch of video over-the-top (OTT) platforms being present, YouTube continues to rule the charts in terms of user base. Moreover, the video streaming platform has also been beefing up its original content by getting artists like Vidya Vox and Sanam besides creating kids education channels like ChuChu TV. Satya Raghavan, entertainment head, YouTube