Broadcasting articles

Prime-time viewing now also on mobiles? Here is what Hotstar data reveals

Star India-owned video over-the-top (OTT) platform Hotstar seems to be popular among users, given that mobile accounts for more than 90% of watchtime versus other platforms such as desktop, according to latest data shared by its parent — Novi Digital Entertainment. “As data prices have reduced besides mobile handsets becoming more affordable than earlier, consumers’