Broadcasting articles

The benefits of RPD in television viewership data

The Broadcast Audience Research Council (Barc) India has started the exercise of collaborating with direct-to-home (DTH) and cable operators to measure viewership patterns of their set-top boxes. The television audience measurement agency Barc India has rolled out its pilot projects with its current partners, including DEN Networks, Airtel Digital TV and Siti Cable. “We are

Netflix, Amazon, Hotstar seen tilting balance in favour of non-commercial cinema

New Delhi: Online streaming platforms could soon tilt the balance in favour of niche, non-commercial films that have been struggling in the country so far. Small, content-driven films continue to battle big-ticket, big-star Bollywood offerings for theatrical space and audiences’ eyeballs in a cluttered market where the shelf life of movies is extremely limited. But

Consolidation to benefit the FM radio sector

Last week, HT Media Ltd, the publisher of Mint and Hindustan Times, proposed to merge its radio arm with Mumbai-based Next Mediaworks Ltd. While HT Media owns the popular Hindi radio channels Fever 104 FM and Radio Nasha, with a dominant presence in the metros, Next Mediaworks through its subsidiary, Next Radio Ltd, operates FM

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