Broadcast Tariff Order: Consumers have time till March 31 to choose channels

The Telecom Regulatory Authority of India (TRAI) on Tuesday said that in view of the larger public interest, it has decided to extend migration time for subscribers to select their new TV subscription plans, in accordance with the MRP-based broadcast tariff order, till March 31.

Earlier, it had set February 1 as the deadline for migration of consumers to the new broadcast regulatory framework.

It has directed Multi-System Operators and Direct-to-Home players, which are the Distribution Platform Operators (DPOs), to migrate subscribers who have not yet exercised their options to the “Best Fit Plan” based on consumers’ usage pattern, language spoken and popularity of channels. DPOs should ensure that payout per month of the ‘Best Fit Plan’ generally does not exceed the payout per month of existing tariff plan of the subscriber,” the regulator said.