BookMyShow invests in fintech firm AtomX

Online ticketing platform BookMyShow (BMS) on Tuesday said it has invested in Pune-based payments technology company, AtomX.

“This further strengthens the company’s market leadership in out-of-home entertainment landscape across ticketing, producing and managing on-ground operations across various live entertainment experiences,” BMS said in a statement.

The investment, details of which were not disclosed, will allow BMS to seamlessly enable AtomX’s cashless payments platform and solutions on Near Field Communication (NFC)-powered cards, wristbands, key chains that consumers can use for digital payments at music festivals, sporting events, food festivals and concerts, among others. The solution enables users to store cash in the form of digital money in their NFC chip and tap and pay.