Bharti Airtel launches 100th Next-Gen store

Bharti Airtel intends to focus on enhancing “customer experience” as it targets to retain and acquire new customers on its platform.

According to Vir Inder Nath, CEO – Retail, Bharti Airtel, the idea is to “improve relationship with customers” by providing them with superior quality experience at the stores.

In line with the plans, the company is re-working its retail store layouts. Some 100-odd company-owned stores have been re-branded.

The company has 500 own stores and another 1,500-odd franchisee stores all of which it intends to transform.