Airtel TV to deepen focus on live sports, regional content in FY19

Bharti Airtel’s over the top (OTT) app Airtel TV plans to deepen focus on live sports streaming and regional content as part of its strategy to enter into a new phase of growth in FY19.

In its annual report, the telco has outlined key focus areas to take Airtel TV to the next level.

The OTT platform will focus on cricket, football, and other sports. It also plans to expand its regional content library. It is also looking to integrate rich and exclusive content across genres, languages. The platform is also working on tech innovations for a more immersive experience.

Airtel TV also plans to forge a stronger partnership with premium video content providers to unlock further value for our customers.

In December 2017, Airtel TV was revamped with a wider content offering and a new user interface. Airtel TV became the most downloaded video app in the first quarter of CY ‘18, clocking 4x user growth.

Currently, Airtel TV offers 350+ Live TV channels. It also offers best of movies and TV shows from HOOQ, Eros Now, Sony Liv, ALT Balaji, among others. It offers content in 14 languages including Bhojpuri, Assamese, and Gujarati.

The platform has also bundled Amazon Prime Video membership for high-value customers

The revamp had enabled Airtel TV to garner 25 million+ active users. The platform has seen over 2000 years’ worth of watch-time per month.

Airtel TV was downloaded by 50 million+ users with 1 billion+ minutes streamed monthly. The average time spent on Airtel TV is 18.8 minutes per customer per day.

Airtel had also introduced an all-new superfast Home broadband plan with speed of up to 300 Mbps over Wi-Fi with a free subscription to Airtel’s OTT apps – Wynk Music and Airtel TV.