Private radio network 93.5 RED FM under its Phase III expansion has launched a new radio station in Srinagar.
The new station is aligned with the network’s brand philosophy and attitude ‘Bajaate Raho!’. The station will have CHR (Contemporary Hit Radio) format for the city, playing Hindi superhit music. The new station launch is said to be more than just music and aims to create a strong emotional touchpoint for the citizens.
Speaking about the station expansion, Red FM, COO Nisha Narayanan said, “RED FM’s constant effort has been to create meaningful and innovative content formats for everyone. We have been waiting to enter Srinagar for a long time now and we intend to bring our entertaining intellectual properties to this market. The team has invested a lot of time to create the content for this market, keeping in mind the sentiments of the listeners. Having said that, the entry into such sensitive markets is a major step for the growth of FM in India.
The Sringar launch continues to strengthen Red FM presence in the North India market. The network has presence in North Indian cities such as Jammu, Jodhpur, Chandigarh, Amritsar, Patna and Surat.